Michael Evins is a creative director, photographer, and filmmaker with a strong foundation in graphic design. As full-time designer over the last 15+ years, he developed a deep understanding of how brands communicate visually and how thoughtful design choices shape perception over time. Over the past five years, his focus has shifted more intentionally toward photography and video, bringing a design-led approach to visual storytelling that emphasizes composition, color, balance, and restraint.

He collaborates with brands to create photo and video content that feels natural, elevated, and purposeful—never overproduced or trend-driven. With a clear understanding of how visuals live across social, web, and paid media, Michael produces work that holds attention, supports brand identity, and fits cohesively within a larger visual ecosystem. At the core of his process is a belief that strong visuals come from intention, not excess, and he values long-term partnerships with teams that care about craft, clarity, and lasting impact.

Michael’s work is rooted in clarity, intention, and purpose. He approaches every project with a strong understanding of composition, color, and balance.

He has worked with brands such as Caraway, Nanlite, DJI, Ugmonk, Panasonic, Crucial Memory, Anker, Hollyland, Nomad, Orbitkey, Lofree Keyboards, Studio Neat, Framer + Work Louder, and several others.

Gear that I use:

• Sony A7RV

• Sony FX30

• Sony G 20mm f/1.8

• Sony GM 50mm f/1.2

• Sony G 90mm f/2.8

• Sony G 70mm-200mm f/4

• Leica Q3 43

• Leica MP - 35mm f/1.4 Summilux - Film